Brand Architecture & Articulation

• Brand Manifesto
• Mission •Vision • Values • Purpose
• Editorial Copy Platforms
• Employee/Internal Advocacy
• Target Audience Personas

Marketing & Communications Plan Development

We believe passionately in the long lost art of the formal communications plan. Those who have a formal communications plan are healthier, thriving, more confident in how they approach the selling environment.

First, there’s the science – our plans are based on a thorough situation analysis, competitive analysis, SWOT and analysis by product/service line. Then there’s the art – account planning is a critical element in plan development.

We extract key emotional and practical considerations that lead to a purchase by your customers and prospects, plus any niche audience segments we intend to target with marketing. From wholesale brand launches to new product introductions, brand strategy development and program planning are driven by these audience insights.