Bev has 25+ years' expertise marrying actionable insight with smart strategy to drive real business growth. She's an accomplished marketing strategist driven by passionate curiosity and an entrepreneurial spirit.

With an uncanny ability to uncover and operationalize insights, Bev has moderated qualitative dialogues with thousands, in diverse consumer and B2B settings. But her business acumen truly shines in helping companies act on such intelligence through smart marketing strategies and brand communications planning.

Bev's strategic prowess is especially formidable in healthcare, fitness/nutrition and pharma, and B2B settings, including global patient/physician initiatives covering dozens of therapeutic areas.

She’s RIVA-trained, BHBIA-certified, and moonlighted 10+ years as an AFFA-certified fitness instructor.

A native of upstate NY, Bev received degrees in Marketing and Psychology from St. Bonaventure University, graduating Magna Cum Laude. She cut her teeth in the ad agency business at Y&R/NY and made permanent residence in Atlanta, working with JWT, Merkley & Partners, and most recently, 15 years with Fletcher Martin•Trend Influence•kbs+.

Bev especially enjoys time with 13-year old daughter Alex and husband Dave, who share a passion for global travel, fitness and music.