“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.”

b.a. strategy is focused on a simple truism: the best brands remain relevant by talking to, and understanding, the people that really love their products and brands.

Our job is to help you get to know those people better than anyone else. To help you find the most valuable and actionable insights, then put that intelligence to work with smart marketing strategies that lead to real business growth. We believe consumer truth is not a single event, but an ongoing learning process, because consumers – and their expectations – change every day.

b.a. strategy is led by Bev Andersen, a passionately curious and accomplished marketing strategist with 25+ years’ experience in diverse business ecosystems; refined prowess in pharmaceutical, healthcare, fitness, secondary education, B2B and entrepreneurial concepts. Hands-on primary qualitative research expertise includes moderation of over 500 online/traditional focus groups, IDIs, and contextual ethnographies.

We have an exemplar reputation for consistently directing strategic recommendations that out-perform client goals via development and implementation of formal marketing plans, using customer insight to inform brand activation across virtually every media type and creative application.